Marcel Hirscher Launches New Ski Brand: VAN DEER
Red Bull Sports Backs the New Generation of Premium Skis
Van Deer Targets Millennial Skiers Seeking High-Performance and Style
Austrian alpine skiing legend Marcel Hirscher is venturing into the world of ski manufacturing with the launch of his own brand, VAN DEER. Backed by Red Bull Sports, VAN DEER aims to cater to a new generation of skiers seeking high-performance equipment with a stylish touch.
Hirscher, a seven-time overall World Cup champion and double Olympic gold medalist, has poured his expertise and passion into developing VAN DEER skis. The brand's inaugural collection features a range of models designed to meet the needs of various skiing styles and abilities.
The VAN DEER lineup includes skis for all-mountain, racing, and freeride enthusiasts. Each model is meticulously crafted using premium materials and cutting-edge technology to deliver optimal performance and durability. The skis are designed to provide both stability and agility, allowing skiers to push their limits and enjoy a thrilling ride.
Hirscher's goal with VAN DEER is not only to create top-notch skis but also to inspire a new generation of skiers. The brand's sleek and vibrant designs are intended to appeal to millennial skiers who value style and personalization. VAN DEER offers a wide range of colors and graphics to cater to individual preferences.
In addition to its skis, VAN DEER also offers a line of ski accessories, including poles, helmets, and goggles. The brand's focus on performance and aesthetics extends to its entire product line, providing skiers with a complete and stylish solution for their outdoor adventures.
With Red Bull Sports' support, VAN DEER is poised to make a significant impact on the ski industry. The partnership provides the brand with access to Red Bull's global reach and marketing expertise, ensuring that VAN DEER skis reach skiers worldwide.
As Marcel Hirscher embarks on this new chapter in his career, VAN DEER represents his unwavering passion for skiing and his desire to share his knowledge and enthusiasm with future generations. The brand's commitment to innovation, performance, and style is sure to resonate with skiers who seek the ultimate ski experience.
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